Creating your signature offer is one way you can be sure you reach the right audience and hone your message. One that you will be known for. One that people will seek you out for. Your signature can be a course, program, flavor, color, packaging, template, the sky is the limit.
No matter your business or industry, your voice, your values, and your point of view are unique to you. Your message will resonate with some people, and not with others. And that’s just fine.
The one thing about creating your signature offer is that it needs to be on-brand. It needs to be cohesive with your voice, message, image, and values. Make sure you know these things for yourself before you start creating your signature offer. To start crafting your signature offer, answer the questions below.
What do you want to be known for?
It’s the Profit Accelerator for me. The programs, the (upcoming) podcast, the book, all of it. I want to be the go-to for entrepreneurs who want to make more money and keep more profit by starting with their numbers. I know profit creates impact and I want small business owners to have a tremendous impact in their communities and in society.
What change or transformation do you want your clients to have through your signature thing?
I want people to be empowered with their money. Confident in making financial decisions. I want them to walk away from my signature Profit Accelerator experience with positive permanent changes that make entrepreneurship better for them. You need to be very, very clear about what your clients will experience through your signature thing. Your answers in this step will help you define the actual offer in the next step.
What’s the best format for your clients to get that change?
In the program I created, it is a hybrid between 1:1 sessions and group coaching for a six to twelve-week timeframe with the singular goal of generating revenue and keeping the profit. For some of you, it will be a course, whether online or live. For others, it will be with your products. You know your audience, make sure you are meeting them where they are so you can help them get to where they want to be.
What feels good for you to deliver?
The final question has to do with alignment. Your signature offer must represent you and you must feel good delivering it to the world. If you are not a webinar and PowerPoint person, you can’t force your signature offer into that format. Really think about this. The way you deliver your signature thing is the way people will remember you.
There are still two weeks left for 2020, why not take a little time and create the thing you want to be known for in 2021. Daydream a bit if you need to. Visualize it, feel it, and outline whatever you need to in order to bring your signature thing to the world in 2021.