When we get into the “groove” in business, it’s easy to just let things roll. There are areas of business we are good at, that are in our zone of genius, and areas that aren’t. Even after you contract out or hire others to handle the “not so much fun” stuff, you should do an overarching wellness check across five key areas of business at least a few times a year. Take a few moments this week to consider any place that needs your attention. It’s a great time to tackle any changes in these areas before we head into 4th Quarter in October.
Always keep what is working, but marketing, particularly digital marketing, changes constantly. Algorithms are always changing. When is the last time you looked at your marketing strategy?
Sales and Business Development.
When is the last time you looked at your sales strategy? Do you have anything new coming out the rest of the year? How is your networking?
Branding and PR.
Do you need a refresh, or just to ensure that your offers are consistent with branding? How about your PR? How are you staying visible in your business?
Is it time to revisit your breakthrough number? Do you have an income plan for the rest of the year? What do you want to make month over month, and how are you going to reach that goal?
Systems and Productivity.
Do you have systems and support in place to help you manage your workload and stay productive? Do you need time management strategies?
This list has a lot in it, right? My last consideration for you is what can you delegate from this list? Get expert support for your marketing, branding, finance, systems, and sales if these are not your zone of genius. Invest in a consultant, a contractor, finally decide to get after growing that team. Each of these areas is key to the health of your business.