raising prices

I am not from the school of thought that believes in raising prices often. Yes, I am a coach and yes, I have raised my prices over time, but raising them was not my first response to making more money. I believe it is what you keep- not what you make- that matters. This means that if you can have good margins at lower prices, that should be a consideration in your formula. Here are a few reasons, however, that you should consider raising your prices as a response to market changes.

raising prices




Raising Prices


  1. Your margins have gone down, and your expenses have increased.


It is expected that increased expenses should be passed onto the customer and client. If your costs have increased, your prices may have to increase to match. Sometimes costs go up temporarily, for example,  gas prices in the summer, but if there are permanent price increases from your suppliers and service providers, you have to increase proportionally to stay in business. This can be a tough thing for businesses to do. Alternatively, look for lower pricing in your costs.




  1. Your financial goals require a price increase.

If you are at maximum capacity and availability in your products and services, the only way to make more money is to increase your prices. For example, if you coach 20 hours a week, and that is your maximum availability, the increase from $100.00 an hour to $200 an hour is the only way you can make more. This increase needs to be attached to a goal, and you can do the math to figure out how much you need to go up. I’m not necessarily a fan of a 100% price increase, as I used in this example, but I AM a fan of increasing to meet your financial goals.



  1. Your expertise and value in the market demand it.


Finally, sometimes you have to raise your prices because your value demands it. If you have a waiting list for your products and services and cannot keep up with demand, raise your prices. As your expertise grows and you are able to perform at a higher level, your value in the marketplace also increases. Raising your prices to match your increased value is important to keep up with demand.





Raising prices can feel scary. But it is a necessary step for maintaining margin, making more, and addressing your market value. Happy Entrepreneuring!

Offer sign

I work with many entrepreneurs on something called an “offer ladder.”  This is a variety of offers available for sale in your business for people at different levels of awareness about you and your brand. There are some very, very, very successful business owners who only offer 1 or 2 things for sale and are well known for that thing.  For a lot of us in the first years of business, we need to have offers for sale that allow clients to buy at different levels of know, like, and trust about us.


offer ladder




Offer ladder : Know, Like, and Trust

To be honest, I hadn’t heard about the “know, like, and trust” factor in business until I took Entre Money Coach online.  My business was heavily referral-based. There was a level of trust built in when I met with clients for the first time. Honestly, I still love building organically and getting clients by referral. The reality is that often that strategy isn’t really enough to grow the business as big as we want. It is important to relate to our audience at different levels as they get to know us.  


What do I mean? I have worked with several entrepreneurs that had offers for their audiences starting at several thousand dollars. They did not have anything else aside from that. The offers they had also created had a commitment of 3-6 months. Not to mention the monthly payments that were the size of car payments. They did make a few sales here and there, but the issue was the client journey. It took too long to make the sale. It’s nice to see $3,000/$6,000 programs. But it’s challenging if you only do it every few months.




Offer LADDER : Price Points

Those price points and time commitments feel like a relationship, don’t they? So, one of the things we worked on together in our sessions was to create something at a lower price point and time commitment for their audience. This way, if someone wanted to work with my client, but not on a long-term basis, they now could. Some quick ideas can include a power hour session or a few hour session that solves a particular problem.  Having this live offer to work with you for a few hours can be a great entry point for your audience to buy from you sooner.


I see some online service entrepreneurs create their lower-priced entry point with online courses, but I think having a live offer available so someone can learn about your approach and process can be beneficial. The first step to creating your offer is to define very clearly the problem you can solve in a short period of time. Can you help solve a sales problem or a copywriting issue on a sales page? How about creating a quarterly plan for something? A bonus to the quarterly offer is that you can have repeat business every three months if the client loves the result.





If you don’t have an entry-level offer for clients to get a “little bite” chance to work with you, consider creating one. As with everything else you do, the result is the key. Start from your audience’s most pressing problems and find the one that you can solve in a shorter live session.


Need help with your offer ladder? Ready to make more money and keep more profit in only six weeks? The Profit Accelerator is open! Visit https://entremoneycoach.com/accelerator for all the details.





 Defining Offers Your Audience Will Crave

One of the services people seek from me is defining offers that are strategic and are profitable.  My first step is to learn all I can about my client’s business and how they currently serve their clients. We then discuss how they are feeling about their business.


I’ve had clients come to me ready to pivot, ready to stop doing what they have been doing up to that point.  Truly loving what you do is critical to long-term success in business.


Shocked Client




There are many approaches to defining offers that clients are excited to buy.  One is to first define your “Ideal Client Avatar” or ICA.


My approach is a little different. I first want to know why people would come to YOU for what you do.


What is your unique perspective, method, approach? If someone is shopping for what it is you do and sell, and all other things being equal, what do you think the deciding factor would be for the client to choose you? Have you ever answered that question before? 


Secondly, the next step is to ask where the client is in their journey with your current offers.


Do they need to really know you to work with you or can they align quickly with your results? One way to explain this is, do they need to commit 3-6 months to work with you, or can they get you for an hour or two? Or do you have an “entry-level” thing to sell? or are you currently only a long-term commitment? 


Guess what, all approaches are fine. You just need to recognize where the client has to be to take advantage of your offer.


Thirdly,  ask what levels of results do you want to offer? I want my clients to go from A-B, C-D, and E-H. Maybe you just have one result. But know what it is.


Lastly, define where you want to serve new clients in your world. For some people, they want to serve on a recurring basis, like in a membership or subscription.






However, some have more of a stair-step approach. Some serve new people with free masterclasses for several days before making any paid offer. Again, it is about your results and how you get them.




There is no one right way to create and sell your offers, and I don’t believe that everyone should have a certain number of offers available. I have paid courses, workshops, group and 1:1 programs, and a book, and then free resources, masterclasses, and a podcast. Plus, this blog. But this isn’t the right mix for everyone and every business. These offers are what work for my clients along a spectrum of needs and desired results and feels really good for me to offer and serve. 


I recommend that you approach your current offers through this process and evaluate what you can offer to fill any service and results gaps in your current programs. One other thing to do is to ask people if there is anything you should be offering differently. That question actually created a 12-week program because the 6-week profit accelerator felt too rushed for one of my clients. Don’t be afraid to ask your audience how you can serve!